Image to Video Workflow: First Frame vs First and Last Frame
Learn when to use first-frame video generation and when to use first-and-last-frame control for more predictable AI video clips.
Use first-frame video when the opening shot matters most
First-frame video is best when you already have a strong still image and want motion that begins from that exact composition. It works well for product reveals, character moments, posters, and campaign visuals.
The model receives one image as the visual anchor. Your prompt should describe what moves, how the camera moves, and what atmosphere should stay consistent.
- Use a clean source image with one clear subject.
- Describe camera motion in simple language.
- Keep the prompt focused on movement, not a full scene rewrite.
Use first-and-last-frame video when the destination matters
First-and-last-frame generation is stronger when the final state is important. It is useful for before-and-after visuals, product transformations, scene transitions, and motion tests where the ending cannot be left open.
The two images should feel related. If they differ too much in subject, angle, or style, the transition becomes harder to predict.
Write motion prompts like a short director note
A useful video prompt reads like a compact director note: camera movement, subject action, pacing, atmosphere, and stability constraints. Avoid stacking too many unrelated actions in one short clip.
For ad creative, generate several motion directions from the same frame. One can emphasize product movement, another can focus on camera push-in, and another can test environmental motion such as rain, smoke, or light.